Economy of Free... Did it to us?

I read this article tonight in the WSJ, The Economics of Giving It Away and could not agree more with what is said. For full disclosure I own a technology called BlaghNow and have haggled about the business model. Fortunately I have had good guidance and been instructed to lock down paying channels. It was a hard slog though because I saw other technologies being purchased or raising stupid money for a half baked idea. Today though it will be those that figure out how to monetize their ideas that will rise to the top. Lets just hope this level headed thinking remains if/when the economy comes back.